Samizdat GOOP Memo Reveals Plans for Image Makeover

Memorandum To: GOOP Staff From: GOOP Management Subject: New Approaches to Making Gwyneth Appear Not So Dangerous ________________________________________________________________________________________ Okay, staff. We need a new, fresh approach. Recent market research and internal consumer polling has shown that GOOP and Gwyneth have both become something of a worldwide joke and the subject of a ton of ridicule … Continued

Celebrities

GOOP and the Media’s Double Standard on Pseudoscience

Recently, Olga Khazan of The Atlantic tried to figure out “The Baffling Rise of GOOP”—actress Gwyneth Paltrow’s trendy lifestyle website, which has recently been accused of promoting deceptive health claims. Khazan wonders what the site’s popularity says about the future of health journalism. Khazan does a good job navigating the oddball world of GOOP pseudoscience … Continued

Culture

Dr. Gwyneth and Her Goop Will See You Now

Retired actress and current lifestyle guru Gwyneth Paltrow is determined to expand her Goop empire. Paltrow isn’t going to let her recent admission on Jimmy Kimmel Live! that she “Doesn’t know what the f**k we [at Goop] talk about” deter her from teaming up with Vogue editor Anna Wintour and Condé Naste to launch a … Continued

Celebrities

Why Gwyneth Paltrow and Other Celebrities Shouldn’t Be Your Source for Science

This past weekend, many people held “march for science” demonstrations and gatherings across the country to protest…well, something, though it was hard to know exactly what. Predictably, entertainers like Rosario Dawson, Peter Capaldi, Kate Walsh, Kerry Washington, Debra Messing, supermodel (and destroyer of Pepsi) Kendall Jenner, designer Kenneth Cole, and television personality Bill Nye, The … Continued

Celebrities

Pity Our Overconfident Celebrities

The Dunning-Kruger effect is defined as a cognitive bias in which low-ability individuals suffer from illusory superiority. In other words, it’s when dumb as rocks folks think they’re brilliant. We all know people who suffer from the Dunning-Kruger effect: spin instructors, mommy bloggers, anti-vaccination zealots, essential oil peddlers, people who shop at Whole Foods. Nearly … Continued

Celebrities

Why Questlove, Not Gwyneth, is my Lifestyle Guru

“I wasn’t a normal kid,” writes Ahmir “Questlove” Thompson in his 2013 memoir Mo’ Meta Blues. “It wasn’t that I was violent or temperamental. In fact, my Mom said it was a blessing because I never gave her trouble. It was the opposite. They knew how to sedate me, which was to sit me in … Continued

Celebrities

Celebrities and Their Terrible Non-Problems

Rich people, Hollywood actresses, and the media elite like to think they understand the struggles faced by middle and working class Americans. And very often, they try to act as if they share those difficulties. Gwyneth Paltrow is the poster child for such behavior. Her most noted example was when she once publicly said, without … Continued

Celebrities


Why Jake Gyllenhaal Should Start a Lifestyle Brand

In a recent interview with British Esquire, actor Jake Gyllenhaal confessed that he believes “deeply in the unconscious.” He also seems to believe in a kind of transformational osmosis: “You literally accumulate the molecules of the space that you’re in,” he said. “We’re like 90 per cent water, so naturally we are going to be … Continued

Celebrities

Gwyneth Paltrow and the Common Woman

From time to time, a celebrity says something so completely cringe-worthy, one can’t help but feel embarrassed for them. Such was the case when Gwyneth Paltrow recently said she feels “incredibly close to the common woman.” Six little words, one epic facepalm. Her statement, in all its ignorant, insulting, ironic glory, ultimately speaks for itself, … Continued

Culture