Bobos 2.0: The New Cool is a Hand-Crank Grain Mill

Twelve years ago, David Brooks coined a term for the new educated elite. He called them Bobos, short for bourgeois bohemians.  In his bestselling book Bobos in Paradise, Brooks identified, analyzed, and ridiculed the people (himself included), who make up the new establishment. “These Bobos define our age,” Brooks said. Mixing bourgeois morals and mores … Continued