by Emily Esfahani Smith

Kevin Allocca via api.ning.com
Did you know that in a single minute, there are over forty-eight hours worth of videos that get uploaded on YouTube? In a talk that was originally taped last November at a TED conference, Kevin Allocca explains that only a tiny percentage of these many, many clips go viral (i.e, get more than one million views). Allocca, the trends manager at YouTube whose job it is to watch these videos, asks why do some video go viral and others not, and what does it mean?
Many of us, as children, fantasize about being famous: famous athletes, famous comedians, famous politicians, famous movie stars. We all want to be great at something (sports, acting, singing, writing, etc) and be rewarded for it (fame, money). In the twentieth century, the world of celebritydom was distant and inaccessible to most of us. But in the twenty-first century, the landscape of mass culture has changed dramatically. As Allocca says, “Web video has made it so that any of us or any of the creative things that we do can become completely famous and part of our world’s culture.” Though Allocca is talking about viral videos specifically, his point stands when you consider the Internet more broadly and its nonvideo memes that go viral online. Also, reality television shows like American Idol and So You Think You Can Dance have radically democratized our ability to achieve greatness and fame. Continue reading →
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Tags: acculturated, acculturated.com, antoine dodson, double rainbow, emily esfahani smith, entertainment, famous comedians, famous politicians, internet memes, kevin allocca, media, pop culture blog, rebecca black, ted conference, ted talks, video, viral youtube videos